Privacy Policy

Privacy Policy

Unless otherwise stated below, the provision of your personal data is not legally or contractually required, nor is it necessary for the conclusion of a contract. You are not obliged to provide the data. Failure to provide it will have no consequences. This applies only insofar as no other information is given in the following processing operations.
"Personal data" means any information relating to an identified or identifiable natural person.


Server log files
You can visit our websites without providing any personal information.
Each time you access our website, usage data is transmitted to us or our web host / IT service provider by your internet browser and stored in log data (so-called server log files). This stored data includes, for example, the name of the page accessed, the date and time of access, the IP address, the amount of data transferred, and the requesting provider.
The processing is carried out on the basis of Art. 6 para. 1 lit. f GDPR from our overriding legitimate interest in ensuring the trouble-free operation of our website and to improve our services.

Your data may be transferred to and processed in third countries outside the EU, particularly Canada and the USA. For Canada, an adequacy decision by the EU Commission exists. For the USA, an adequacy decision by the EU Commission exists, the Trans-Atlantic Data Privacy Framework (TADPF). Shopify is not certified under the TADPF. This data transfer takes place based on contractual obligations comparable to the standard contractual clauses of the EU Commission.

Contact

Controller
Contact us if you wish. The controller for data processing is: MUSHARAF GBR, Washingtonallee 16, 22089 Hamburg Germany, 040 94365460, info@musharafstore.de

Customer-initiated contact via email
If you initiate business contact with us via email, we collect your personal data (name, email address, message text) only to the extent provided by you. Data processing serves the purpose of processing and responding to your contact request.
If the contact serves to implement pre-contractual measures (e.g., advice on purchase interest, offer creation) or concerns a contract already concluded between you and us, this data processing is based on Art. 6 para. 1 lit. b GDPR.
If the contact is made for other reasons, this data processing is based on Art. 6 para. 1 lit. f GDPR from our overriding legitimate interest in processing and responding to your request. In this case, you have the right to object at any time to the processing of your personal data based on Art. 6 para. 1 lit. f GDPR, for reasons arising from your particular situation.
We will only use your email address to process your request. Your data will then be deleted in compliance with statutory retention periods, unless you have consented to further processing and use.


Collection and processing when using the contact form
When using the contact form, we collect your personal data (name, email address, message text) only to the extent provided by you. The data processing serves the purpose of contacting you.

If the contact serves to implement pre-contractual measures (e.g., advice on purchase interest, offer creation) or concerns a contract already concluded between you and us, this data processing is based on Art. 6 para. 1 lit. b GDPR.
If the contact is made for other reasons, this data processing is based on Art. 6 para. 1 lit. f GDPR from our overriding legitimate interest in processing and responding to your request. In this case, you have the right to object at any time to the processing of your personal data based on Art. 6 para. 1 lit. f GDPR, for reasons arising from your particular situation.
We will only use your email address to process your request. Your data will then be deleted in compliance with statutory retention periods, unless you have consented to further processing and use.

Orders

Collection, processing and transfer of personal data for orders
When you place an order, we collect and process your personal data only to the extent necessary to fulfill and process your order and to handle your inquiries. The provision of data is necessary for the conclusion of the contract. Failure to provide the data means that no contract can be concluded. Processing is carried out on the basis of Art. 6 para. 1 lit. b GDPR and is necessary for the performance of a contract with you.
Your data will be passed on, for example, to shipping companies, dropshipping or fulfillment providers, payment service providers, service providers for order processing, and IT service providers. In all cases, we strictly adhere to legal requirements. The scope of data transmission is limited to a minimum.
Your data may be transferred to and processed in third countries outside the EU, particularly Canada and the USA. For Canada, an adequacy decision by the EU Commission exists. For the USA, an adequacy decision by the EU Commission exists, the Trans-Atlantic Data Privacy Framework (TADPF). Shopify is not certified under the TADPF. This data transfer takes place based on contractual obligations comparable to the standard contractual clauses of the EU Commission.

Reviews Advertisements


Data collection when writing a comment or review
When commenting/reviewing an item or post, we collect your personal data (name, email address, comment text) only to the extent provided by you. The processing serves the purpose of enabling comments/reviews and displaying comments/reviews.


By submitting the comment/review, you consent to the processing of the transmitted data. The processing is carried out on the basis of Art. 6 para. 1 lit. a GDPR with your consent. You can revoke your consent at any time by notifying us, without affecting the legality of the processing carried out on the basis of the consent until revocation. Your personal data will then be deleted.

When publishing your comment/review, only the name you provided will be published.

Furthermore, when submitting the comment/review, your IP address is stored for the purpose of preventing misuse of the comment or review function and ensuring the security of our information technology systems. By submitting the comment/review, you consent to the processing of the transmitted data. The processing is carried out on the basis of Art. 6 para. 1 lit. a GDPR with your consent. You can revoke your consent at any time by notifying us, without affecting the legality of the processing carried out on the basis of the consent until revocation. Your IP address will then be deleted.

Google Customer Reviews rating tool
We use the Google Customer Reviews rating tool from Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google") for our website.
After your order, we would like to ask you to rate and comment on your purchase with us. For this purpose, we will contact you by email, using Google's survey opt-in module. The following information, among others, may be processed and transmitted to Google: order details (e.g., order ID, delivery country, estimated delivery date, GTIN of the ordered products) and your email address.
Your data may be transferred to the USA. For the USA, an adequacy decision by the EU Commission exists, the Trans-Atlantic Data Privacy Framework (TADPF). Google
has certified itself under the TADPF and thus committed to comply with European data protection principles.
The processing is carried out on the basis of Art. 6 para. 1 lit. a GDPR with your consent, provided that you have expressly agreed to the transfer of your data and the receipt of the rating request. You can revoke your consent at any time with effect for the future, without affecting the legality of the processing carried out on the basis of the consent until revocation.
Further information on terms of use and data protection when using Google Customer Reviews can be found at https://www.google.com/shopping/customerreviews/static/tos/de/1_01_tos.html and at https://policies.google.com/privacy?hl=de
Use of Trustpilot
We use the "Trustpilot" rating system from Trustpilot A/S (Pilestræde 58, 1112 Copenhagen, Denmark; "Trustpilot") on our website.
Trustpilot enables us to collect customer reviews and display them on our website to provide you with insight into the quality of our services.
After an order, you may receive an invitation from us or Trustpilot to submit a review and then submit a review. The following data, among others, may be processed by us or Trustpilot: email address, name, information about your device and location (IP address, browser settings, type of browser used, browser language, time zone), information about your Trustpilot user account (username, photo, preferred language), information about the purchased product or service used (reference or order number, product details), the content of your review and the star rating you gave, your product photos or videos (if you attached them to your product review). This data may also be used for the purpose of verifying your review.
Processing is based on Art. 6 Para. 1 lit. a GDPR with your consent, provided you have expressly agreed to the transfer of your data and the receipt of the review request. You can revoke your consent at any time, without affecting the legality of the processing carried out based on the consent until the revocation.
Further information on data protection when using Trustpilot can be found at: https://de.legal.trustpilot.com/for-reviewers/end-user-privacy-terms.


Use of the Trusted Shops rating system (Trustbadge)
We use the rating system of Trusted Shops SE, Subbelrather Str. 15C, 50823 Cologne; "Trusted Shops") on our website.
Trusted Shops and we are joint controllers for the collection of your data and the transmission of this data to Trusted Shops when using the service. This is based on an agreement between us and Trusted Shops regarding the joint processing of personal data.
Accordingly, we and Trusted Shops are equally responsible for fulfilling the obligations under the GDPR, in particular for fulfilling the information obligations under Art. 13, 14 GDPR and for granting the rights of data subjects under Art. 15 - 21 GDPR. Further information on this can be found at https://help.etrusted.com/hc/de/article_attachments/4422901015569.
Trusted Shops enables us to collect customer reviews and display them via the "Trustbadge" on our website to provide you with insight into the quality of our services.
After an order, you may receive an invitation from us or Trusted Shops to submit a review and then submit a review. The following data is processed by us or Trusted Shops: email address, order information (order total, order number, if applicable, purchased product). This data may also be used for the purpose of verifying your review.
When you access our website and the Trustbadge is displayed, the following data is also processed by us or Trusted Shops: your IP address, date and time of access, amount of data transferred and the requesting provider.
Processing is based on Art. 6 Para. 1 lit. a GDPR with your consent, provided you have expressly agreed to the transfer of your data and the receipt of the review request. You can revoke your consent at any time, without affecting the legality of the processing carried out based on the consent until the revocation.
Further information on data protection at Trusted Shops can be found at: https://www.trustedshops.de/impressum-datenschutz/#datenschutz.


Use of the email address for sending newsletters
We use your email address to send information and offers via newsletter, provided you have expressly consented to this. The data processing serves exclusively the purpose of advertising. For this purpose, we process your email address and, if applicable, further data that you voluntarily provided during registration for our newsletter.
Processing is based on Art. 6 Para. 1 lit. a GDPR with your consent. You can revoke your consent at any time, without affecting the legality of the processing carried out based on the consent until the revocation.
You can unsubscribe from the newsletter at any time using the corresponding link in the newsletter or by notifying us. Your email address will then be removed from the mailing list. Despite removal from the mailing list, we may continue to store your email address in a so-called blacklist to prevent you from receiving newsletter emails from us in the future. This storage is based on Art. 6 Para. 1 lit. f GDPR from our and your legitimate interest in preventing the renewed use of your email address for sending our newsletter. You have the right to object to the processing of your personal data at any time for reasons arising from your particular situation.


Use of Klaviyo
We use the service of Klaviyo Inc. (125 Summer St Floor 7, Boston, MA 02111, USA; "Klaviyo") for sending newsletters as part of commissioned processing.
We transmit the information you provided during newsletter registration (email address, possibly first and last name) to Klaviyo. The data processing serves the purpose of sending newsletters and their statistical evaluation.
To evaluate newsletter campaigns, the newsletters sent contain a 1x1 pixel graphic (tracking pixel) or a tracking link. This allows us to determine whether you have opened the newsletter and whether you have clicked on any integrated links. In this context, we collect your personal data such as IP address, browser type and device, and the time. Usage profiles can be created from this data under a pseudonym. The collected data is not used to identify you personally. The collected data is only used for statistical evaluation to improve newsletter campaigns.
Your data is usually transmitted to Klaviyo's servers in the USA and stored there. An adequacy decision by the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF), exists for the USA. Klaviyo has certified itself under the TADPF and has thus committed to complying with European data protection principles.
The processing of your personal data is based on Art. 6 Para. 1 lit. f GDPR due to our overriding legitimate interest in a targeted, effective and user-friendly newsletter system. You have the right to object to the processing of your personal data at any time for reasons arising from your particular situation.

Further information on data protection at Klaviyo can be found at https://www.klaviyo.com/legal/privacy-notice and at https://www.klaviyo.com/legal/data-processing-agreement.

Use of email address for availability notifications
We offer an item availability notification service on our website. If an item is temporarily unavailable, you have the option to enter your email address for the respective item and be informed by email when it becomes available, provided you have consented to this. You will receive a one-time email notification about the availability of the respective item when it is in stock. Processing is based on Art. 6 Para. 1 lit. a GDPR with your consent. You can revoke your consent at any time, without affecting the legality of the processing carried out based on the consent until the revocation. You can unsubscribe from the availability notification at any time by notifying us. Your email address will then be removed from the mailing list.

Payment service providers Credit check

Use of Klarna payment options
We use the payment service of Klarna Bank AB (publ) (Sveavägen 46, 111 34 Stockholm, Sweden; "Klarna") on our website. By selecting and using payment via Klarna, the data required for payment processing is transmitted to Klarna in order to fulfill the contract with you using the chosen payment method. This processing is based on Art. 6 Para. 1 lit. b GDPR.

Cookies may be stored here, which enable the recognition of your browser. The data processing that takes place as a result is based on Art. 6 Para. 1 lit. f GDPR from our overriding legitimate interest in a customer-oriented offer of various payment methods. You have the right to object to the processing of your personal data at any time for reasons arising from your particular situation.
"Pay Later" (invoice), "Pay Now" (payment by direct debit, credit card, instant transfer), "Financing" (instalment purchase)
For individual payment methods such as "Pay Later" (invoice), "Pay Now" (payment by direct debit, credit card, instant transfer), "Financing" (instalment purchase), Klarna reserves the right to obtain a credit report based on mathematical-statistical procedures using credit agencies.
For this purpose, Klarna transmits the personal data required for a credit check, such as first and last name, address, gender, email address, IP address, and data related to the order, to a credit agency for identity and credit assessment and uses the received information about the statistical probability of a payment default for a balanced decision on the establishment, execution or termination of the contractual relationship. The credit report may contain probability values (score values) that are calculated on the basis of scientifically recognized mathematical-statistical procedures and whose calculation includes, among other things, address data. Your legitimate interests are taken into account in accordance with the legal provisions. The data processing serves the purpose of credit assessment for a contract initiation. The processing is based on Art. 6 Para. 1 lit. f GDPR due to our overriding legitimate interest in protecting against payment default when Klarna makes advance payments. You have the right to object at any time to this processing of your personal data based on Art. 6 Para. 1 lit. f GDPR by notifying Klarna for reasons arising from your particular situation. The provision of the data is necessary for the conclusion of the contract with the payment method you desire. Failure to provide the data will result in the contract not being able to be concluded with the payment method you have chosen.
Further information, in particular to which credit agencies Klarna transmits your personal data, can be found for Germany at https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies and for Austria at https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_at/credit_rating_agencies.
General information about Klarna can be found for Germany at: https://www.klarna.com/de/ and for Austria at https://www.klarna.com/at/. Your personal data will be treated by Klarna in accordance with the applicable data protection regulations and as stated in Klarna's data protection regulations for Germany at https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/privacy and for Austria at https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_at/privacy.

Cookies

Our website uses cookies. Cookies are small text files that are stored in the internet browser or by the internet browser on a user's computer system. If a user calls up a website, a cookie can be stored on the user's operating system. This cookie contains a characteristic string of characters that enables unique identification of the browser when the website is called up again.
Cookies are stored on your computer. Therefore, you have full control over the use of cookies. By selecting appropriate technical settings in your internet browser, you can be notified before cookies are set and decide individually whether to accept them, as well as prevent the storage of cookies and the transmission of the data they contain. Already stored cookies can be deleted at any time. However, we would like to point out that in this case you may not be able to fully use all functions of this website.
You can find information on how to manage (including deactivate) cookies in the most important browsers under the following links:
Technically necessary cookies
Unless otherwise specified below in the data protection declaration, we only use these technically necessary cookies for the purpose of making our offer more user-friendly, effective and secure. Furthermore, cookies enable our systems to recognize your browser even after a page change and to offer you services. Some functions of our website cannot be offered without the use of cookies. For these, it is necessary that the browser is recognized again after a page change.
The use of cookies or similar technologies is based on Section 25 Para. 2 TDDDG. The processing of your personal data is based on Art. 6 Para. 1 lit. f GDPR due to our overriding legitimate interest in ensuring the optimal functionality of the website and a user-friendly and effective design of our offer.
You have the right to object to the processing of your personal data at any time for reasons arising from your particular situation.
Use of Usercentrics
We use the consent management tool Usercentrics from Usercentrics GmbH (Rosenthal 4, 80331, Munich; "Usercentrics") on our website.
The tool allows you to give consent for data processing via the website, in particular the setting of cookies, and to exercise your right to withdraw consent for already granted consents. The data processing serves the purpose of obtaining and documenting necessary consents for data processing and thus complying with legal obligations. Cookies may be used for this purpose. The following information, among others, may be collected and transmitted to Usercentrics: date and time of the page view, information about the browser you are using and the device you are using, anonymized IP address, opt-in and opt-out data.
Usercentrics uses the Google Cloud Platform of Google Ireland Limited, which may result in your data being transferred to the USA. There is no adequacy decision from the EU Commission for the USA. The data transfer takes place, among other things, on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://policies.google.com/privacy/frameworks.
Data processing is carried out to fulfill a legal obligation on the basis of Art. 6 Para. 1 lit. c GDPR.
The revocation receipt for previously granted consent will be stored for a period of three years.
Further information on data protection at Usercentrics can be found at: https://usercentrics.com/privacy-policy/

 
Use of Cookiebot
We use the consent management tool Cookiebot from Cybot A/S, Havnegade 39, 1058 Copenhagen, Denmark; "Cookiebot") on our website.
The tool allows you to give consent for data processing via the website, in particular the setting of cookies, and to exercise your right to withdraw consent for already granted consents. The data processing serves the purpose of obtaining and documenting necessary consents for data processing and thus complying with legal obligations.
Cookies may be used for this purpose. The following information, among others, may be collected and transmitted to Cookiebot: anonymized IP address, date and time of consent, URL from which consent was sent, anonymous, random, encrypted key, consent status. This data will not be passed on to other third parties.
Data processing is carried out to fulfill a legal obligation on the basis of Art. 6 Para. 1 lit. c GDPR.
Further information on data protection at Cookiebot can be found at: https://www.cookiebot.com/de/privacy-policy/


Use of the Shopify Consent Tool (Shopify Privacy & Compliance)
We use the consent tool "Shopify Privacy & Compliance" from Shopify International Ltd. (Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland; "Shopify") on our website. Shopify is an affiliated company of Shopify Inc. (151 O’Connor Street, Ground Floor, Ottawa, Ontario, K2P 2L8, Canada).
The tool allows you to give consent for data processing via the website, in particular the setting of cookies, and to exercise your right to withdraw consent for already granted consents. The data processing serves the purpose of obtaining and documenting necessary consents for data processing and thus complying with legal obligations. Cookies may be used for this purpose. User information, including your IP address, will be collected and transmitted to Shopify.
Your data may be transferred to and processed in third countries outside the EU, in particular to Canada and the USA. An adequacy decision from the EU Commission exists for Canada. An adequacy decision from the EU Commission exists for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Shopify is not certified under the TADPF. This data transfer is based on contractual obligations that are comparable to those of the EU Commission's standard contractual clauses.
Data processing is carried out to fulfill a legal obligation on the basis of Art. 6 Para. 1 lit. c GDPR.
Further information on data protection at Shopify can be found at https://www.shopify.com/de/legal/datenschutz.



Analysis        Ad Tracking        Communication       

Use of Google Analytics 4
We use the web analytics service Google Analytics from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website.
The data processing serves the purpose of analyzing this website and its visitors as well as for marketing and advertising purposes. For this purpose, Google will use the information obtained on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activities and to provide other services related to website use and internet use to the website operator.
The following information, among others, may be collected: IP address, date and time of page view, click path, information about the browser you are using and the device you are using, visited pages, referrer URL (website from which you accessed our website), location data, purchase activities. Your data may be linked by Google with other data, such as your search history, your personal accounts, your usage data from other devices and all other data that Google has about you.

Your IP address will first be truncated by us on our own servers. Google thus only receives pseudonymized data.

Google uses technologies such as cookies, browser web storage and tracking pixels, which enable an analysis of your use of the website. The use of cookies or comparable technologies takes place with your consent on the basis of Section 25 (1) sentence 1 TDDDG in conjunction with Art. 6 (1) lit. a GDPR.

The processing of your personal data takes place with your consent on the basis of Art. 6 (1) lit. a GDPR. You can revoke your consent at any time, without affecting the legality of the processing carried out on the basis of the consent until revocation.

We use the advanced implementation of the consent mode (Advanced Consent Mode). In this case, even if consent is not granted, user data is transmitted to Google in the form of "pings". These pings may contain, among other things, the following information: IP address for deriving the IP country (the IP address is not logged), date and time of the page view, URL of the visited pages, user agent, referrer URL (website from which our website was accessed) or information about the triggering of website events such as a conversion. Based on this information, Google models user data to enable comprehensive usage analysis despite the refusal of consent.

The information generated about your use of this website is usually transferred to a Google server in the USA and stored there. An adequacy decision from the EU Commission exists for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself under the TADPF and has thus committed to complying with European data protection principles. Both Google and US government authorities have access to your data.

Further information on terms of use and data protection can be found at https://policies.google.com/technologies/partner-sites and at https://policies.google.com/privacy?hl=de&gl=de.

Use of Hotjar
We use the analytics tool from Hotjar Ltd. (Level 2, St Julian’s Business Centre, 3, Elia Zammit Street, St Julians STJ1000, Malta; "Hotjar") on our website.
The data processing serves the purpose of designing, optimizing, and analyzing our website according to demand.
The tool randomly records movements of page visitors on the website. This creates a log of mouse movements, scrolling behavior, dwell time, and clicks on the website (so-called heatmap).
For this purpose, Hotjar uses cookies, among other things. The following information, among others, may be collected: IP address (in anonymized form), information about the device you are using (screen size, devices, unique device identifier), information about the browser you are using, location data (only for the country), preferred language for displaying the website, operating system used. Detailed information about the cookies used, their function, and storage duration can be found here: https://help.hotjar.com/hc/en-us/articles/115011789248-Hotjar-Cookies.
User profiles are created from this data under a pseudonym. The data is not used to personally identify the website visitor and is not merged with personal data of the person holding the pseudonym. Hotjar is contractually prohibited from selling the collected data to other third parties.
Your data may be transferred to the USA. An adequacy decision from the EU Commission exists for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Hotjar is not certified under the TADPF. The data transfer takes place, among other things, on the basis of appropriate safeguards. Hotjar will provide you with further information on the measures taken upon request.
The use of cookies or comparable technologies takes place with your consent on the basis of Section 25 (1) sentence 1 TDDDG in conjunction with Art. 6 (1) lit. a GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 (1) lit. a GDPR. You can revoke your consent at any time, without affecting the legality of the processing carried out on the basis of the consent until revocation.
Further information on data protection when using Hotjar can be found here: https://www.hotjar.com/legal/policies/privacy#enduserenglish.


Use of Shopify Statistics
We use the statistics and analysis functions of Shopify International Ltd. (Victoria Buildings,
2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland; "Shopify") on our website within the framework of order processing. Shopify is an affiliated company of Shopify Inc. (151 O’Connor Street, Ground Floor, Ottawa, Ontario, K2P 2L8, Canada).
The data processing serves the purpose of analyzing this website and its visitors. For this purpose, data is stored for marketing and optimization purposes and provided in reports, analyses and statistics. Among other things, the following device information is collected and processed: information about the web browser, the IP address, the time zone, and some of the cookies installed on your device. When you navigate the website, information about viewed web pages or products, the referrer URL (website from which you accessed our website), and information about how you interact with the website is also collected. For this purpose, technologies such as cookies, web beacons, tags and pixels (electronic files for collecting information about how you navigate the website) are used.

Your data may be transferred to and processed in third countries outside the EU, in particular to Canada and the USA. An adequacy decision from the EU Commission exists for Canada. An adequacy decision from the EU Commission exists for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Shopify is not certified under the TADPF. This data transfer is based on contractual obligations that are comparable to those of the EU Commission's standard contractual clauses.
The use of cookies or comparable technologies takes place with your consent on the basis of Section 25 (1) sentence 1 TDDDG in conjunction with Art. 6 (1) lit. a GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 (1) lit. a GDPR. You can revoke your consent at any time, without affecting the legality of the processing carried out on the basis of the consent until revocation.
Further information on data protection at Shopify can be found at https://www.shopify.com/de/legal/datenschutz, information on the data processing agreement at https://www.shopify.com/de/legal/dpa, and information on the cookies used at https://www.shopify.com/de/legal/cookies.


Use of the Meta Pixel
We use the Meta Pixel from Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; "Meta") on our website.
Meta and we are joint controllers for the collection of your data and the transmission of this data to Meta when the service is integrated. This is based on an agreement between us and Meta on the joint processing of personal data, which defines the respective responsibilities. The agreement can be accessed at https://de-de.facebook.com/legal/terms/businesstools. According to this, we are primarily responsible for fulfilling the information obligations under Articles 13, 14 GDPR, for complying with the security requirements of Article 32 GDPR with regard to the correct technical implementation and configuration of the service, and for complying with the obligations under Articles 33, 34 GDPR, insofar as a personal data breach affects our obligations under the joint processing agreement. Meta is responsible for enabling the rights of data subjects under Articles 15-20 GDPR, for complying with the security requirements of Article 32 GDPR with regard to the security of the service, and for complying with the obligations under Articles 33, 34 GDPR, insofar as a personal data breach affects Meta's obligations under the joint processing agreement.
The application serves the purpose of targeting website visitors with interest-based advertising on the social networks Facebook and Instagram. For this purpose, Meta's remarketing tag has been implemented on the website. Through this tag, a direct connection to the Meta servers is established when you visit the website. This transmits to the Meta server which of our pages you have visited. Meta assigns this information to your personal Facebook and/or Instagram user account. If you visit the social networks Facebook or Instagram, you will then be shown personalized, interest-based ads.
The application also serves the purpose of creating conversion statistics. Here, we learn the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag, as well as what actions were taken after being redirected to this website. However, we do not receive any information that allows users to be personally identified.
Your data may be transferred to the USA. An adequacy decision from the EU Commission exists for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Meta has certified itself under the TADPF and has thus committed to complying with European data protection principles.
The processing of your personal data takes place with your consent on the basis of Art. 6 (1) lit. a GDPR. You can revoke your consent at any time, without affecting the legality of the processing carried out on the basis of the consent until revocation.
You can deactivate the "Custom Audiences" remarketing function here. Further information on the collection and use of data by Meta, on your rights in this regard and on ways to protect your privacy can be found in Meta's privacy policy at https://www.facebook.com/about/privacy/.

Use of Google Ads Conversion Tracking
We use the online advertising program "Google Ads" on our website and, in this context, conversion tracking (visitor action evaluation). Google Conversion Tracking is an analytics service provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; Google).
If you click on an ad served by Google, a cookie for conversion tracking will be placed on your computer. These cookies have a limited validity, do not contain personal data, and thus do not serve for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Google and we can recognize that you clicked on the ad and were redirected to this page. Each Google Ads customer receives a different cookie. Thus, it is not possible for cookies to be tracked across the websites of Ads customers.
The information collected with the help of the conversion cookie serves the purpose of compiling conversion statistics. This tells us the total number of users who clicked on one of our ads and were redirected to a page tagged with a conversion tracking tag. However, we do not receive any information that allows users to be personally identified. We use the extended implementation of consent mode (Advanced Consent Mode). In this mode, even if consent is not given, user data is transmitted to Google in the form of "pings". These pings may contain, among other things, the following information: IP address for deriving the IP country (the IP address is not logged), date and time of the page view, URL of the visited pages, user agent, referrer URL (website from which our website was accessed), or information about the triggering of website events such as a conversion. Based on this information, Google models user data in order to enable a comprehensive usage analysis despite the denial of consent.

Your data may be transmitted to Google LLC's servers in the USA. An adequacy decision by the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF), exists for the USA. Google is certified under the TADPF and has thus committed to complying with European data protection principles.
The use of cookies or similar technologies is based on your consent in accordance with Section 25 (1) Sentence 1 TDDDG in conjunction with Art. 6 (1) lit. a GDPR. The processing of your personal data is based on your consent in accordance with Art. 6 (1) lit. a GDPR. You can withdraw your consent at any time without affecting the lawfulness of the processing carried out based on the consent until withdrawal.
Further information and Google's privacy policy can be found at: https://www.google.de/policies/privacy/

Use of TikTok Pixel
On our website, we use the TikTok Pixel from TikTok Technology Limited (10 Earlsfort Terrace, Dublin, D02 T380, Ireland; “TikTok Ireland”) and TikTok Information Technologies UK Limited (6th Floor, One London Wall, London, EC2Y 5EB, United Kingdom; “TikTok UK”). Both companies are joint controllers for data processing (hereinafter “TikTok”).
The purpose of data processing is to identify and analyze our customers' website access and to better engage with customers by displaying targeted advertisements and evaluating the effectiveness of advertisements on TikTok. For this purpose, TikTok uses technologies such as cookies and pixels that enable your browser to be recognized. The following information, among others, may be collected and transmitted to TikTok: date and time of visit, information about the browser and device type you are using, screen resolution, IP address. TikTok can associate this information with your personal TikTok user account. Usage profiles can be created from the data collected in this way using pseudonyms. However, personal identification of users is not possible.
Your data may be transferred to third countries, such as the USA. An adequacy decision by the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF), exists for the USA. TikTok is not certified under the TADPF. Data transfer to the USA and to third countries without an adequacy decision is based, among other things, on standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de.
The use of cookies or comparable technologies is based on your consent in accordance with Section 25 (1) Sentence 1 TDDDG in conjunction with Art. 6 (1) lit. a GDPR. The processing of your personal data is based on your consent in accordance with Art. 6 (1) lit. a GDPR. You can withdraw your consent at any time without affecting the lawfulness of the processing carried out based on the consent until withdrawal.
Further information on data protection can be found at https://www.tiktok.com/legal/page/eea/privacy-policy/de and https://ads.tiktok.com/i18n/official/policy/controller-to-controller.


Use of Shopify Inbox
We use the live chat system Shopify Inbox from Shopify International Ltd. (Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland; "Shopify") on our website as part of a commissioned processing. Shopify is an affiliated company of Shopify Inc. (151 O’Connor Street, Ground Floor, Ottawa, Ontario, K2P 2L8, Canada).

The purpose of data processing is the direct and efficient communication between you and us as the provider. For the operation of the system and for the purpose of optimizing the service, data is stored and processed.
To operate the live chat system, cookies may be used that enable the browser to be recognized. The following information may be collected and processed: IP address and personal data provided by you when using the chat system.
Your data may be transferred to and processed in third countries outside the EU, particularly to Canada and the USA. An adequacy decision by the EU Commission exists for Canada. An adequacy decision by the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF), exists for the USA. Shopify is not certified under the TADPF. This data transfer is based on contractual obligations comparable to those of the EU Commission's standard contractual clauses.
The use of cookies or comparable technologies is based on your consent in accordance with Section 25 (1) Sentence 1 TDDDG in conjunction with Art. 6 (1) lit. a GDPR. The processing of your personal data is based on your consent in accordance with Art. 6 (1) lit. a GDPR. You can withdraw your consent at any time without affecting the lawfulness of the processing carried out based on the consent until withdrawal.
Further information on data protection at Shopify can be found at https://www.shopify.com/de/legal/datenschutz and https://www.shopify.com/de/legal/dpa.


Plug-ins and Other


Use of Google Tag Manager
We use the Google Tag Manager from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website.
This application manages JavaScript tags and HTML tags, which are used to implement tracking and analysis tools in particular. The purpose of data processing is the needs-based design and optimization of our website.
The Google Tag Manager itself does not store cookies or process personal data. However, it enables the triggering of other tags that can collect and process personal data.
Further information on terms of use and data protection can be found here.

Use of Social Plug-ins
We use social plug-ins on our website. The integration of social plug-ins and the data processing that takes place serves the purpose of optimizing the advertising for our products.
When integrating social plug-ins, a connection is established between your computer and the servers of the social network providers, and the plug-in is displayed on the page by communicating with your browser, provided you have expressly consented to this. In this process, both your IP address and information about which of our pages you have visited are transmitted to the provider's servers. This applies regardless of whether you are registered or logged in to the social network. Transmission also occurs for unregistered or logged-out users. Should you be simultaneously connected to one or more of your social network accounts, the collected information can also be assigned to your corresponding profiles. When using the plug-in functions (e.g., by pressing the button), this information is also assigned to your user account. You can prevent this assignment by logging out of your social media accounts before visiting our website and before activating the buttons.
The use of cookies or comparable technologies is based on your consent in accordance with Section 25 (1) Sentence 1 TDDDG in conjunction with Art. 6 (1) lit. a GDPR. The processing of your personal data is based on your consent in accordance with Art. 6 (1) lit. a GDPR. You can withdraw your consent at any time without affecting the lawfulness of the processing carried out based on the consent until withdrawal.
The social networks listed below are integrated into our website via social plug-ins. Further information on the scope and purpose of data collection and use, as well as your related rights and options for protecting your privacy, can be found in the linked data protection notices of the providers.


Facebook by Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland)
Meta Platforms Ireland and we are joint controllers for the collection of your data and the transmission of this data to Facebook when the service is integrated. This is based on an agreement between us and Meta Platforms Ireland on the joint processing of personal data, which defines the respective responsibilities. The agreement can be accessed at https://www.facebook.com/legal/controller_addendum. Accordingly, we are particularly responsible for fulfilling the information obligations according to Art. 13, 14 GDPR, for complying with the security requirements of Art. 32 GDPR with regard to the correct technical implementation and configuration of the service, and for complying with the obligations according to Art. 33, 34 GDPR, insofar as a personal data breach affects our obligations under the joint processing agreement. Meta Platforms Ireland is responsible for enabling data subject rights according to Art. 15 - 20 GDPR, for complying with the security requirements of Art. 32 GDPR with regard to the security of the service, and for complying with the obligations according to Art. 33, 34 GDPR, insofar as a personal data breach affects Meta Platforms Ireland's obligations under the joint processing agreement.
Your data may be transmitted to the USA. An adequacy decision by the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF), exists for the USA. Meta is certified under the TADPF and has thus committed to complying with European data protection principles.

Further information on the collection and use of data by Facebook, your related rights and options for protecting your privacy can be found in Facebook's privacy policy at https://www.facebook.com/about/privacy/.
Instagram by Meta Platforms Ireland Limited (4 Grand Canal Square, Dublin 2, Ireland):
https://help.instagram.com/155833707900388
Your data may be transmitted to the USA. An adequacy decision by the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF), exists for the USA. Meta is certified under the TADPF and has thus committed to complying with European data protection principles.

Use of YouTube
We use the YouTube video embedding function of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "YouTube") on our website. YouTube is a company affiliated with Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google").
The function displays videos stored on YouTube in an iFrame on the website. The "enhanced privacy mode" option is activated. This means that YouTube does not store any information about website visitors. Only when you watch a video is information about it transmitted to YouTube and stored there. Your data may be transferred to the USA. An adequacy decision by the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF), exists for the USA. YouTube has certified itself under the TADPF and has thus committed to complying with European data protection principles.

The use of cookies or comparable technologies is based on your consent in accordance with Section 25 (1) Sentence 1 TDDDG in conjunction with Art. 6 (1) lit. a GDPR. The processing of your personal data is based on your consent in accordance with Art. 6 (1) lit. a GDPR. You can withdraw your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent until withdrawal.
Further information on the collection and use of data by YouTube and Google, on your rights in this regard and options for protecting your privacy can be found in YouTube's privacy policy at https://www.youtube.com/t/privacy.


Use of Vimeo
On our website, we use plugins from Vimeo Inc. (555 West 18th Street New York, New York 10011, USA; "Vimeo") for embedding videos from the "Vimeo" portal.
When you access pages of our website that are equipped with such a plugin, a connection to the Vimeo servers is established and the plugin is displayed on the page by notifying your browser. This transmits both your IP address and the information about which of our pages you have visited to Vimeo's servers.
If you are logged in to Vimeo at the same time, Vimeo assigns this information to your personal user account. When using the plugin functions (e.g., by starting a video by pressing the corresponding button), this information is also assigned to your Vimeo account.
Your data may be transferred to the USA. An adequacy decision by the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF), exists for the USA. Vimeo has certified itself under the TADPF and has thus committed to complying with European data protection principles.

The use of cookies or comparable technologies is based on your consent in accordance with Section 25 (1) Sentence 1 TDDDG in conjunction with Art. 6 (1) lit. a GDPR. The processing of your personal data is based on your consent in accordance with Art. 6 (1) lit. a GDPR. You can withdraw your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent until withdrawal.
Further information on the purpose and scope of data collection, as well as the further use and processing of data by Vimeo, and on your rights and options for protecting your privacy can be found in Vimeo's privacy policy: https://vimeo.com/privacy


Use of the authorized.by Badge
We use the “authorized.by Badge” of Stayble Market GmbH (Theresienstraße 66, 80333 Munich; “Stayble Market”) on our website.
Data processing serves the purpose of showing and confirming our status as an authorized partner of the manufacturers whose products we distribute.
To display the badge, it is necessary for data (e.g., IP address, device type, operating system, browser type) to be transmitted to Stayble Market when the website is accessed.
This data processing is carried out on the basis of Art. 6 (1) lit. f GDPR due to our overriding legitimate interest in optimal marketing of our offer and in proving that we are an authorized partner of the manufacturers whose products we distribute. You have the right to object to this processing of your personal data based on Art. 6 (1) lit. f GDPR at any time for reasons arising from your particular situation.
Further information on data protection at Stayble Market can be found at: https://www.authorized.by/datenschutz/


Use of Google Fonts
We use Google Fonts from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website.
Data processing serves the purpose of uniform display of fonts on our website. To load the fonts, a connection to Google's servers is established when the page is accessed. Cookies may be used in this process. Among other things, your IP address and information about the browser you are using are processed and transmitted to Google. This data is not linked to your Google account.

Your data may be transferred to the USA. An adequacy decision by the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF), exists for the USA. Google has certified itself under the TADPF and has thus committed to complying with European data protection principles.
The use of cookies or comparable technologies is based on your consent in accordance with Section 25 (1) Sentence 1 TDDDG in conjunction with Art. 6 (1) lit. a GDPR. The processing of your personal data is based on your consent in accordance with Art. 6 (1) lit. a GDPR. You can withdraw your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent until withdrawal.
Further information on data processing and data protection can be found at https://www.google.de/intl/de/policies/ and at https://developers.google.com/fonts/faq.

Use of Google Translate
We use the translation service of
Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) on our website via an API integration.
Data processing serves the purpose of displaying the information provided on the website in other languages. In order for the translation to be displayed automatically according to your choice of national language, the browser you are using connects to Google's servers. Cookies may be used in this process. Among other things, the following information may be collected and processed: IP address, URL of the visited page, date and time.
Your data may be transferred to the USA. An adequacy decision by the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF), exists for the USA. Google has certified itself under the TADPF and has thus committed to complying with European data protection principles.
The use of cookies or comparable technologies is based on your consent in accordance with Section 25 (1) Sentence 1 TDDDG in conjunction with Art. 6 (1) lit. a GDPR. The processing of your personal data is based on your consent in accordance with Art. 6 (1) lit. a GDPR. You can withdraw your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent until withdrawal.
Further information on the collection and use of your data by Google can be found at: https://www.google.com/policies/privacy/.
Data Subject Rights and Retention Period

Retention Period
After complete contract execution, the data will initially be stored for the duration of the warranty period, then taking into account legal, in particular tax and commercial law, retention periods, and then deleted after the expiry of the period, unless you have consented to further processing and use.


Data Subject Rights
Subject to legal requirements, you have the following rights under Art. 15 to 20 GDPR: Right to information, rectification, erasure, restriction of processing, data portability.
Furthermore, according to Art. 21 (1) GDPR, you have a right to object to processing based on Art. 6 (1) f GDPR, and to processing for the purpose of direct marketing.


Right to Lodge a Complaint with the Supervisory Authority
According to Art. 77 GDPR, you have the right to lodge a complaint with the supervisory authority if you believe that the processing of your personal data is not lawful.


You can lodge a complaint, among others, with the supervisory authority responsible for us, which you can reach at the following contact details:

Hamburg Commissioner for Data Protection and Freedom of Information
Ludwig-Erhard-Str 22, 7th floor
20459 Hamburg
Tel.: +49 40 428544040
Fax: +49 40 428544000
Email: mailbox@datenschutz.hamburg.de


Right to Object
If the personal data processing listed here is based on our legitimate interest according to Art. 6 (1) lit. f GDPR, you have the right to object to this processing at any time with effect for the future for reasons arising from your particular situation.
After an objection, the processing of the affected data will be terminated, unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights and freedoms, or if the processing serves the assertion, exercise or defense of legal claims.


Last updated: 22.10.2024